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One of the aims of ECOWAS is to
The concept of determining the objectives of a business and stating how they can be actualized is
An inventor of a new machine for canning tomatoes can protect his product by
An objective of the European Union is to
The income generated from tourism forms part of the country's
Trade fairs and exhibitions are media of
A
market segmentation
B
market research
C
customer service
sales promotion
Explanation
Topic: AIDS TO TRADE: ADVERTISING : TYPES AND MEDIA
Difficulty Level: Intermediate
Trade fairs and exhibitions are media of sales promotion. They are used by companies to introduce new products, attract
potential customers, and to get feedback from the market. They are a promotional strategy where goods and services are
displayed for the attendees to see and buy.
The practice of making a state firm more profit-oriented is
The act of placing goods in glass shields in front of shops to attract passers by is
A disadvantage of privatization is that
The saying that the 'consumer is always right' describes the doctrine of
Which of the following is responsible for protecting consumers against poor quality goods?
One of the roles performed by middle managers is
The transfer of a government company to the public is
A person who is employed for the purpose of bringing his principal into contractual relationship with the third parties is
The main idea of the marketing concepts is that all the firm's plans and operations should be
An advertising campaign by a chicken seller designed to sell his products at the expense of a beef seller is
Bonded warehouses are supervised by
Which of the following instruments of payment could be used in international trade?
One of the qualities of tradable goods is
Which of the following business risks would an insurance firm not cover for an entrepreneur?