Marketing Past Questions

Question 11

waec 2015

A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is_________

AInstitutional advertising

BPromotional advertising.

CInformative advertising.

DCooperative advertising.

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Question 12

waec 2015

A market that deals in soft drinks and cosmetics is a___________

AConsumer market.

BBusiness market.

CGovernment market.

DReseller market.

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Question 13

waec 2015

Which of the following is not contained in a consignment note?

AName of the seller

BName of tile buyer

CCost of goods

DDescription of good

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Question 14

waec 2015

The process of dividing a market into homogenous groups of buyers is_____________

AProduct differentiation.

BTarget marketing, market.

CSegmentation.

DProduct positioning.

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Question 15

waec 2015

An offer of free sample of goods is a form of___________

AConditional sale.

BTied buying

CAfter-sales service

DSales promotion.

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Question 16

waec 2015

Convenience and specialty goods are classified as__________

AConsumer goods.

BOrganizational goods.

CAgricultural goods.

DIndustrial goods.

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Question 17

waec 2015

Which of the following cannot be used to identify a product?

ATrade mark

BTrade name

CPricing policy

DPackage

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Question 18

waec 2015

A product by an organization for use in carrying out a business is_____________

AAn industrial product.

BA specialty product.

CA consumer product.

DA convenience product.

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Question 19

waec 2015

Marketing is defined as_____________

ABuying and selling to customers.

BSelling and distribution customers.

CMeeting customers need profitably.

DAdvertising and promotion to customers

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Question 20

waec 2015

Competitive price in marketing is arrived at by__________

AConsidering competitive demand for the product.

BAdding mark-up to the cost price.

CSetting price in relation to competitors' price.

DAdding margin to the best price.

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Question 21

waec 2015

Which of the following is not an element of the marketing mix?

APlace

BPackaging

CPrice

DProduct

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Question 22

waec 2015

Which of the following channels of distribution will be used by a company that wants to have control over its price?

AManufacturer - Consumer

BManufacturer - Agent - Consumer

CManufacturer - Wholesaler - Retailer Consumer

DManufacturer -Agent- Retailer- Consumer

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Question 23

waec 2015

Meeting customer expectation regarding the quality a product is____________

ACustomer satisfaction.

BCustomer excellent.

CCustomer loyalty.

DCustomer value.

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Question 24

waec 2015

Marketing concept means________

ABuying and selling to customers.

BSelling and distribution to customers.

CSatisfying customers needs and wants.

DAdvertising and promotion to customers

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Question 25

waec 2015

A document that accompanies goods in transit is a__________

AManifest.

BWaybill.

CBill of sight.

DCredit note.

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Question 26

waec 2015

Another term for e-marketing is__________

ADirect marketing.

BInternet marketing.

CElectronic marketing.

DElectronic purchasing

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Question 27

waec 2015

The process of encouraging consumers to buy products at retail outlets is_________

AAdvertising.

BPublicity.

CMerchandising.

DDistribution.

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Question 28

waec 2015

The way in which a product is delivered to meet the customers need is_____________

ANew, product concepts.

BSelling concepts.

CAdvertising activities.

DDistribution activities.

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Question 29

waec 2015

A storage facility that uses advanced material handling system under the control of a central computer is___________

AA public warehouse.

BAn automated warehouse.

CA distribution warehouse.

DA storage warehouse.

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Question 30

waec 2015

The selling of goods in small units is normally performed by_________

ADistributors.

BWholesalers.

CRetailers.

DBrokers

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