Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

40 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

40 questions
Question 1 of 20 40 total questions
Question 11
waec 2017

Which of the following advertising media is interactive?

Amagazine
Binternet
Ctelevision
Dredio
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Question 12
waec 2017

The physical presentation of a product to attract buyers is

Apackaging
Bbranding
Cmerchandising
Dstocking
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Question 13
waec 2017

Which of the following factors would influence the type of channel of distribution to be used by a company?

ANature of products
BCompetition
CNegotiation
DGovernment policies
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Question 14
waec 2017

Which of the following is not an activity carried out o in a warehouse?

APackaging of goods
BGrading of goods
CDisplay of products
DInventory record keeping
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Question 15
waec 2017

Which of the following is not an economic influencing factor in international marketing?

Ainflation
Bconsumer's
Ccurrency exchange rates
Dpolitical stability
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Question 16
waec 2017

A private limited liability company can source funds through

Asale of shares
Btransfer of shares
Cloan from banks
Dgovernment grants
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Question 17
waec 2017

An orientation that assumes that consumers will prefer products that are widely available and inexpensive is

Aproduct concept
Bselling concept
Cproduction concept
Dmarketing concept
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Question 18
waec 2017

One of the influencing factors in an organization buying behaviour is

Ataste
Bpreferences
Ccompany's policy
Dcompany's values
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Question 19
waec 2017

Speed is an important consideration in choosing a means of transportation where the goods are

Abulky
Bdurable
Cfragile
Dperishable
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Question 20
waec 2017

An association of traders of food items is an example of

Abuyers' union
Btrade union
Ccredit union
Dmarket union
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Question 21
waec 2017

Promoting and offering of company's products and services for sale over the internet is electronic

Amail
Bpurchasing
Cmarketing
Dcommerce
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Question 22
waec 2017

The promotional method that involves delivering free products to pre-selected households is

Arebate
Bhome sampling
Ccoupon
Dfree premium
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Question 23
waec 2017

A paid form of non-personal presentation and promotion of products is

Asales promotion
Badvertising
Cpersonal selling
Dexhibition
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Question 24
waec 2017

The first step in the marketing research process is

Afield work
Bsituation analysis
Cproblem definition
Dquestionnaire construction
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Question 25
waec 2017

The reason label of product must contain ingredients and uses of the product is to

Apersuade consumers
Bimpress consumers
Cattract consumers
Dinform consumers
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Question 26
waec 2017

How many groups of buyer make an industrial market?

AThree
BFour
CFive
DSix
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Question 27
waec 2017

Products that are purchased for use in the production, of goods for resale are

Aspecialty goods
Bindustrial goods
Cconsumer goods
Dunsought goods
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Question 28
waec 2017

Which of the following is not a step of marketing research process?

ADefinition of the problem and objective
BDevelopment of the research plan
CCollection of information
DImplementation of findings
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Question 29
waec 2017

The selling concept is practiced aggressively with

Aconvenience goods
Bindustrial goods
Cspecialty goods
Dunsought goods
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Question 30
waec 2017

A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is

Aconsortium
Bimporting
Clicensing
Dexporting
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