Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

40 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

40 questions
Question 1 of 20 40 total questions
Question 11
waec 2023

Which of the following institutions is not a marketing intermediary?

AFinancial firms
BMajor distributors
CWholesalers
DRetailers
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Question 12
waec 2023

Use of the following information to answer this question

BIK Ltd has developed a new health application for the public.
Which of the following illustrations would be used to distribute the application?

AProducer --------Agent ---------------Retailer -------------->Consumer
BProducer --------------> Retailer --------------------> Consumer
CProducer -------------> Consumer
DProducer ---------------> Wholesaler --------------> Retailer -------------->Consumer
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Question 13
waec 2023

Use of the following information to answer this question

BIK Ltd has developed a new health application for the public.

Which of the following means would be used by the company to make the service available to the target market?

AMail order business
BDirect marketing
CInternet
DMerchandising
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Question 14
waec 2023

The factors that influence the performance of marketing activities of a firm is marketing

Aorientation
Benvironment
Caudit
Dintelligence
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Question 15
waec 2023

Iron ore is classified as

Asemi-finished product
Bprimary product
Cconsumer product
Dsecondary product
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Question 16
waec 2023

Which of the following items is an example of primary product?

ACotten
BHead tie
CShirt
DHandkerchief
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Question 17
waec 2023

An activity performed in a warehouse is

Aproduction of goods
Bsorting and labelling
Cpurchasing of raw materials
Drepairs and maintenance
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Question 18
waec 2023

Which of the following factors is not a price determinant?

AConsumer's culture
BLevel of demand
CCost of production
DCompetitior's prices
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Question 19
waec 2023

The last stage in the buying decision process is the

Ainformation search
Bpurchase decision
Cpost-purchase behaviour
Devaluation of alternatives
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Question 20
waec 2023

The proces of bringing products to the attention of prospective customers is

Apromotion
Bdistribution
Clabelling
Dbranding
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Question 21
waec 2023

Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

A benefit the company would derive from advertising the product is

Aincrease in competition
Bincrease in market share
Cdecrease in tax liabilities
Ddecrease in production cost
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Question 22
waec 2023

Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

Which of the folloewing advertising media would be suitable for the company?

ARadio
Bmagazine
CNewspaper
DTelevision
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Question 23
waec 2023

A specialised facility used for the storage of fruits and vegetables is

Asilo
Btank
Crefrigerator
Dbarn
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Question 24
waec 2023

The need for an item backed by the ability to pay by a consumer is

Autility
Bwant
Cdemand
Dexchange
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Question 25
waec 2023

Which of the following factors would influence a company's decision to change its production process?

ADemographic factor
BSocial factor
CPolitical factor
DTechnological factor
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Question 26
waec 2023

Which of the following pricing strategies is used by wholesalers of industrial goods?

APenetration pricing
BCost-plus pricing
CDemand based pricing
DHaggling pricing
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Question 27
waec 2023

Use the information above to answer this question

The part represented by the letter Z is the

Abrand
Bcopyright
Cpackage
Dlabel
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Question 28
waec 2023

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The inscription V-Cough on the product is an example of a

Apatent
Bbrand name
Ccopyright
Dtrademark
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Question 29
waec 2023

The systematic process of obtaining and analyzing data to provide information for marketing decision making is

Amarket forecasting
Bmarket segmentation
Cmarketing planning
Dmarketing research
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Question 30
waec 2023

A source of primary data for marketing research is

Ainventory report
Bcustomer's feedback
Cmarketing budget
Dsales report
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