Marketing Past Questions

Which of the following pricing strategies is used by wholesalers of industrial goods?

Which pricing strategy is adopted by a company that sells its product for #200 when the prevailing market price for same product
is ₦150?
 

Which of the following factors is not a price determinant?

A source of primary data for marketing research is

The systematic process of obtaining and analyzing data to provide information for marketing decision making is
 

An organizational factor that influences a manager's decision to but raw materials from a particular source is company's

The last stage in the buying decision process is the

Use the following information to answer this question
OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
Ernest Super Market is classified as
 

Use the following information to answer this question
OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
OJ Ltd is an example of
 

A product that is brought frequently on impulse at lower price is

Which of the following items is an example of primary product?

Iron ore is classified as

The set of variables a confectionery company uses to execute its marketing strategy is marketing.

Which of the following factors would influence a company's decision to change its production process?

The factors that influence the performance of marketing activities of a firm is marketing

The process of bringing products to the attention of prospective customers is

The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is

An orientation that holds that a company's decision should include consumer satisfaction and community development is

The need for an item backed by the ability to pay by a consumer is