Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

441 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

441 questions
Question 1 of 20 441 total questions
Question 31
waec 2024

An advantage of using radio as a medium of advertising is that it has 

Awide geographical coverage
Bvisual and motion effect
Cunlimited time availability
Dlong lasting effect
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Question 32
waec 2024

KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20%  mark-up

Use the information above to answer this question 

The selling price per pack is?

A#30
B#120
C#150
D#180
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Question 33
waec 2024

KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20%  mark-up

Use the information above to answer this question 

What is the total cost of the beverage?

A#1,800
B# 7,200
C# 9,000
D# 10,800
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Question 34
waec 2024

KPKC Ltd bought 60 packs of beverages at # 150 each and sold them at a 20%  mark-up

Use the information above to answer this question 

The pricing strategy adopted by  KPKC Ltd is a?

Ademand based pricing
Bpenetration pricing
Cskimming pricing
Dcost -plus pricing
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Question 35
waec 2024

Which of the following information would be relevant in marketing research for industrial goods?

Aconsumption pattern
Blifestyle of consumers
Cproduct life cycle
Dsize of the product
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Question 36
waec 2024

The first step in the marketing research process  is

Adata analysis
Bproblem definition
Ccollection of data
Dreporting of findings
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Question 37
waec 2024

A consumer's buying behavior is influenced by 

Aprofessional options
Breference group
Ccompany's strategy
Dcompany's plan
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Question 38
waec 2024

Cognitive dissonance occurs when a consumer

Ais satisfied with a product
Bdissatisfied with a product
CRebuys a product
Drecommend a product
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Question 39
waec 2024

Which of the following buyers of product is classified as a consumer markets?

Aindustries
Bretailers
Chousehold
Dgovernment
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Question 40
waec 2024

The market is broadly classified as ?

Aconsumer and organisational market
Bretail and wholesale market
Cconsumer and wholesale markets
Dindustrial and government markets
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Question 41
waec 2024

Lubricants purchased by a farmer and used it up in their course of  operations are classified as 

Aconsumer product
Bindustrial product
Cspecialty goods
Dunsought goods
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Question 42
waec 2024

Which of the following categories of products is classified based on usage?

Amineral and non mineral product
Bconsumers and industrial goods
Coil and non-oil product
Dgoods and services
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Question 43
waec 2024

The part of the product with a primary function of protecting its content is the  

Abrand name
Btrademark
Ccontainer
Dlabel
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Question 44
waec 2024

An element of marketing mix that deals with the storage of food is?

Aproduct
Bprice
Cplace
Dpromotion
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Question 45
waec 2024

The concept applied by ABC  Lil, if it analyses its customers' needs before  providing goods to satisfy them, is 

Aproduction concept
Bproduct concept
Cselling concept
Dmarketing concept
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Question 46
waec 2024

A component of place as a marketing mix element is 

Awarrantee
Bpackaging
Cwarehouse
Ddiscount
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Question 47
waec 2024

The business concept that states consumers would buy any items once it is of high quality is

Aselling concept
Bproduction concept
C
Dproduct concept
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Question 48
waec 2024

Which of the following activities is a function of marketing

Aadvertising
Bproduction
Cstore keeping
Dmaintenances
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Question 49
waec 2024

The process of identifying needs, delivering , and exchanging products that have value for customers is 

Asales
Bdistribution
Cmarketing
Dadvertising
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Question 50
custom 2024
Which is an advertising medium?
Awarehouse
Btelevision
Cbank
Dfactory
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