Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

441 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

441 questions
Question 1 of 20 441 total questions
Question 91
waec 2021

The cheapest mode of transportating imported cars from America to Nigeria is by _______

AAir
BRoad
CWater
DRail
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Question 92
waec 2021

The body formed by sellers of a common product in a local market is an example of ________

AMarket union
BManufacturer's association
CTrade union
DConsumer's association
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Question 93
waec 2021

Individual or films that enhance business activities but do not participate directly in the business are_______

AMarket unions
BMarket facilitators
CWholesalers
DRetailers
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Question 94
waec 2021

Marketing activities carried out in more than one country is_____________

AInternational marketing
BNational marketing
CHome trade
DEntrepot trade
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Question 95
waec 2021

A reduction in general personal income which leads to a change in a company's pricing strategy is an element of the_______

ACompetitive environment
BPolitical environment
CEconomic environment
DTechnological environment
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Question 96
waec 2021

The formation of a strategy to attain established marketing objectives is __________

AMarketing concept
BMarket forecast
CMarket demand
DMarketing planning
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Question 97
waec 2021

Which of the following items is a primary product?

ASugar
BNoodles
CFresh tomatoes
DFresh bread
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Question 98
waec 2021

A product that has undergone processing is_______

AAn intangible product
BAn extractive product
C
DA secondary product
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Question 99
waec 2021

E-marketing is also called ________

ADirect purchasing
BElectronic banking
CE- mail order
DInternet business
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Question 100
waec 2021

An example of nondurable goods is ________

AShoe
BBread
CTelevision
DRefrigerator
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Question 101
waec 2021

Which of the following consumer buying behaviors requires the least efforts?

AImpulse buying
BRoutine buying
CNew buying
DHigh buying
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Question 102
waec 2021

Which of the following sales promotional tool is used to encourage wholesalers and retailers?

ASample pack
BBonus pack
CPremium offer
DPrice discount
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Question 103
waec 2021

Which of the following is not an example of institutional consumers?

ASchools
BHospitals
CHotels
DHouseholds
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Question 104
waec 2021

Which of the following behaviors would satisfied customer exhibit? 

ABuy similar products from other companies
BPay attention to other companies' product advertisement
CTalk favorably about the purchased products
DRecommend competing products for buying
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Question 105
waec 2021

The process of collecting and analyzing information about the external marketing environment is________

AEnvironmental management
BMarketing research
CMarket segmentation
DMarketing management
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Question 106
waec 2021

The elements that make up marketing planning are_________

i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme

Ai, ii, iii, iv only
Bi, ii, iii, v, only
Ci, ii, iv, v, only
Di, iii, iv, v, only
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Question 107
waec 2021

A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is_______

ACost-plus
BHaggling
CSkimming pricing
DPenetration pricing
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Question 108
waec 2021

An advertising media with the highest coverage area is ____________

ABillboard
BCatalogue
CMagazine
DTelevision
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Question 109
waec 2021

The amount of money charged for a _______

AFare
BPrice
CRevenue
DCash
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Question 110
waec 2021

The part of an advertising leaflet that introduces the message of the advertisement is _________

AMargin
BHeadline
CCut-out
DPhotograph
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