Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

441 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

441 questions
Question 1 of 20 441 total questions
Question 101
waec 2021

A short term tool used in boosting turnover is________

ASales promotion
BMass media
CPersonal selling
DE-marketing
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Question 102
waec 2020

The route trough which products flows from the producer to the ultimate consumers is_____

AMarketing intermediary
BDistribution channel
CMerchandizing
DTransportation
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Question 103
waec 2020

The channel member that sells in small quantities to customers is____

AAn agent
BA broker
CA retailer
DA wholesaler
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Question 104
waec 2020

Which of these steps is followed in the process of buying by an individual?

I. Information search
II. Problem recognition
III. Evaluation of alternatives
IV. Purchase decision
V. Post purchases behaviour 

AV,IV,III,II,I
BIII,IV,II,I
CII,I,III,IV,V
DI,II,III,IV,V
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Question 105
waec 2020

A reason why e-marketing is important is that it____

AProvides avenue for immediate inspection of products
BOffers unsolicited messages to customers
CDemonstrates practical use of products
DOffers unlimited access to customers
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Question 106
waec 2020

An individual who buys goods for personal consumption is an example of_____

AOrganisational market
BIndustrial market
CConsumer market
DReseller market
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Question 107
waec 2020

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____

APersonal selling
BProspecting
CDirect selling
DMerchandising
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Question 108
waec 2020

Which of the following factors is not considered while locating a market outlet?

AAvailability of facilities
BEconomic trends
CCapital availability
DSources of supply
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Question 109
waec 2020

Branding in marketing means?

APacking a product for sale
BGiving unique name to a product
CUsing another company's name
DClassifying products into groups
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Question 110
waec 2020

An arrangement whereby a company's name and trademark are used by a foreign company is____

ALicensing
BFranchising
CJoint venture
DStrategic alliance
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Question 111
waec 2020

The platform where buyers and sellers are brought together to assist in the transfer of goods and services is_____

ATransportation
BAdvertising
CDistribution
DMarket
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Question 112
waec 2020

The application of marketing activities beyond a country's national boundaries is_____

ADomestic marketing
BWholesale marketing
CRetail marketing
DInternational marketing
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Question 113
waec 2020

A facility that would be used by a producer that wants to reduce fluctuations in product supply is_____

AWholesaling
BRetailing
CWarehousing
DMerchandizing
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Question 114
waec 2020

Which of these means of advertising is an electronic medium?

ACatalogue
BTelevision
CMagazine
DNewspaper
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Question 115
waec 2020

An advantage of road transportation over air transportation is that____

AFares are not fixed but negotiable
BIt is suitable for carrying bulky goods
CMovements are on special routes
DIt is a faster means of moving goods
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Question 116
waec 2020

A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is______

ACost-plus
BHaggling
CHedging
DLoss-leader
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Question 117
waec 2020

A document used in domestic transportation is____

AManifest
BReceipt
CExport invoice
DConsular invoice
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Question 118
waec 2020

Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?

AHacking
BSpam
CPhishing
DCyber fraud
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Question 119
waec 2020

Which of these factors is not a price determinant?

ALevel of market demand
BEconomic trend
CStandard of living
DCompetitor's price
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Question 120
waec 2020

The original data collected for a study on consumer tastes and fashion by a company is_____

AA behavioural data
BAn organisational data
CA secondary data
DA primary data
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