Marketing Past Questions

Question 81

jamb 2022

Marketing mix comprises the 4Ps which are product, price, place and

Apromotion

Bpeople

Cposition

Dprofit

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Question 82

waec 2021

A function of market union in a local market is to_____________

ADefend members at law court

BOffer bank loan to members

CTransport products on behalf of members

DEstablish common price for their products

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Question 83

waec 2021

A company that sells its goods directly in foreign countries is engaging in________

AExportation

BImportation

CFranchising

DLicencing

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Question 84

waec 2021

If the unit cost price of a product is #90 and sold at a profit margin of 50%, what is the selling price?

A#45

B#90

C#135

D#180

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Question 85

waec 2021

Marketers are involved in production process because____________

AThey also work in the factory floor

BTheir ideas are developed into products

CThey set product price

DThey purchase raw materials for production

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Question 86

waec 2021

Which of the following alternatives is a purpose of marketing concept?

AConsumer satisfaction

BProduct quality

CSales volume

DProduction volume

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Question 87

waec 2021

The idea that consumers will prefer goods and services that are available and affordable is_____________

ASelling concept

BProduct concept

CProduction concept

DMarketing concept

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Question 88

waec 2021

An example of long-term source of fund for an entrepreneur is____________

ADebenture

BTrade credits

COverdraft

DCustomer advances

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Question 89

waec 2021

An internal source of fund for an entrepreneur is__________

ABank loan

BOverdraft

CTrade credit

DRetained earnings

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Question 90

waec 2021

The willingness and ability to identify business opportunity, establish and operate it successfully is________

ADistribution

BWholesaling

CEntrepreneurship

DPurchasing

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Question 91

waec 2021

Which of the following option is not a function of a warehouse?

ATo increase the price of goods

BStore goods for consumption purpose

CStore goods till when needed for supply

DStabilization of price of goods

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Question 92

waec 2021

An element of the marketing mix is________

AProcesses

BPlace

CPackaging

DProduction

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Question 93

waec 2021

An element of the external marketing environment is_____________

AOrganizational policy

BCompany procedures

CCorporate culture

DEconomic indices

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Question 94

waec 2021

A disadvantages of warehousing is that it_____

AEncourage hoarding of goods to create scarcity

BEnsure the availability of goods when needed

CHelps to protect goods from damages

DEnsures availability of storage facility for goods

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Question 95

waec 2021

The differentiation of a firm's product from other competing goods is__________

APackaging

BLabelling

CCoding

DBranding

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Question 96

waec 2021

Which of the following activities is not a function of a merchandiser?

ADisplaying products in the best location

Bldentifying potential new accounts

CMaintaining and increasing shelf space

DCleaning and displaying of products

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Question 97

waec 2021

All individuals and units that buy goods for personal use constitute the_______

AIndustrial market

BConsumer market

CGovernment market

DRe-seller market

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Question 98

waec 2021

An example of transportation document that is used or local trade is_______

AWaybill

BCertificate of origin

CConsular invoice

DBill of lading

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Question 99

waec 2021

Which of the following channels of distribution would a producer who wants to control its unit price use?

AProducer / Consumer

BProducer / Retailer / Consumer

CProducer / Wholesaler / Retailer / Consumer

DProducer / Agent / Retailer / Consumer

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Question 100

waec 2021

The middlemen that buys in bulk and sells in bit is ________

AA retailer

BAn agent

CA wholesaler

DA broker

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