Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

441 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

441 questions
Question 1 of 20 441 total questions
Question 161
waec 2018

A merchandiser is the individual who is responsible for the________

Asecurity of goods in the retail store.
Bquality control of goods produced.
Cavailability of products at the right position in the retail store.
Dadvertising of products on television.
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Question 162
waec 2017

The function of a label on goods is to

Aprovide information about the product
Bpersuade Customers to buy the product
Cpreserve the content of the product
Dprovide protection for the product
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Question 163
waec 2017

Which of the following entities is a market facilitator?

Aretailer
Bwholesaler
Cbank
Dproducer
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Question 164
waec 2017

The document used when a company's vehicle delivers her goods to buyers is

Awaybill
Bconsignment note
Cinvoice
Dbill of lading
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Question 165
waec 2017

One of the functions of a warehouse is

Agrading of goods
Bbuying of goods
Cmerchandising of goods
Dadvertising of goods
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Question 166
waec 2017

The reason a producer of beverages would sell internationally is to

Aincrease standard of living
Bcreate employment opportunities
Caccess varieties of goods
Daccess wider market
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Question 167
waec 2017

The source of finance available to a young school leaver who wants to start a small retail outlet is

Abank overdraft
Bequipment leasing
Cdebenture shares
Dpersonal savings
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Question 168
waec 2017

The study of how individuals and organizations select and buy products to satisfy their needs is

Aconsumerism
Bconsumer behaviour
Cconsumption management
Dgroup behaviour
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Question 169
waec 2017

The pricing method that consists of production cost and mark-up is

Acost-plus
Bloss-leader
Ctarget pricing
Dimitational pricing
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Question 170
waec 2017

A toothbrush attached to a toothpaste is an example of

Apremium offer
Bprice off
Cmerchandising incentive
D
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Question 171
waec 2017

Which of the following terms is not an alternative name of middlemen?

Achannel members
Bmarketing intermediaries
Cresellers
Dmerchandisers
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Question 172
waec 2017

Which of the following iS is required for electronic marketing operations?

Ainternet connection
Bwarehousing facilities
Ctransportation facilities
Dpromotional tools
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Question 173
waec 2017

Place' as an element of the marketing mix can also be referred to as

Adistribution
Bproduct pricing
Cadvertising
Dproduct design
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Question 174
waec 2017

Which of the following sales promotional tools is aimed at the middleman?

Acoupon
Bsampling
Cpremium offers
Dsales contests
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Question 175
waec 2017

The desire for specific products which are backed by the ability to pay is 

Aneed
Bexchange
Ctransaction
Ddemand
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Question 176
waec 2017

The combination of product, price, promotion place utilized by a marketer to address a target market is

Amarketing research
Bmarketing mix
Cuncontrollable variables
Dproduct mix
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Question 177
waec 2017

A pricing method which involves negotiation between the seller and potential buyer in determining the price for a product is

Atarget pricing
Bcost-plus pricing
Chaggling pricing
Ddynamic pricing
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Question 178
waec 2017

The market where goods are purchased for the purpose of selling it to consumers is

Ainstitutional market
Bindustrial market
Creseller market
Dgovernment market
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Question 179
waec 2017

The element of marketing mix that involves creating awareness for goods is

Aprice
Bplace
Cproduct
Dpromotion
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Question 180
waec 2017

All activities involved in planning, designing and producing the container of a product is

Abranding
Bpackaging
Cmerchandising
Dpromotion
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