Marketing Past Questions

Question 171

waec 2017

The systematic design, collection and analysis of data about problems relating to the marketing of goods and services is marketing

Ainsight

Bplanning

Cresearch

Dintelligence

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Question 172

waec 2017

Which of the following advertising media is interactive?

Amagazine

Binternet

Ctelevision

Dredio

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Question 173

waec 2017

The physical presentation of a product to attract buyers is

Apackaging

Bbranding

Cmerchandising

Dstocking

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Question 174

waec 2017

Which of the following factors would influence the type of channel of distribution to be used by a company?

ANature of products

BCompetition

CNegotiation

DGovernment policies

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Question 175

waec 2017

Which of the following is not an activity carried out o in a warehouse?

APackaging of goods

BGrading of goods

CDisplay of products

DInventory record keeping

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Question 176

waec 2017

Which of the following is not an economic influencing factor in international marketing?

Ainflation

Bconsumer's

Ccurrency exchange rates

Dpolitical stability

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Question 177

waec 2017

A private limited liability company can source funds through

Asale of shares

Btransfer of shares

Cloan from banks

Dgovernment grants

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Question 178

waec 2017

An orientation that assumes that consumers will prefer products that are widely available and inexpensive is

Aproduct concept

Bselling concept

Cproduction concept

Dmarketing concept

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Question 179

waec 2017

One of the influencing factors in an organization buying behaviour is

Ataste

Bpreferences

Ccompany's policy

Dcompany's values

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Question 180

waec 2017

Speed is an important consideration in choosing a means of transportation where the goods are

Abulky

Bdurable

Cfragile

Dperishable

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Question 181

waec 2017

An association of traders of food items is an example of

Abuyers' union

Btrade union

Ccredit union

Dmarket union

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Question 182

waec 2017

Promoting and offering of company's products and services for sale over the internet is electronic

Amail

Bpurchasing

Cmarketing

Dcommerce

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Question 183

waec 2017

The promotional method that involves delivering free products to pre-selected households is

Arebate

Bhome sampling

Ccoupon

Dfree premium

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Question 184

waec 2017

A paid form of non-personal presentation and promotion of products is

Asales promotion

Badvertising

Cpersonal selling

Dexhibition

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Question 185

waec 2017

The first step in the marketing research process is

Afield work

Bsituation analysis

Cproblem definition

Dquestionnaire construction

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Question 186

waec 2017

The reason label of product must contain ingredients and uses of the product is to

Apersuade consumers

Bimpress consumers

Cattract consumers

Dinform consumers

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Question 187

waec 2017

How many groups of buyer make an industrial market?

AThree

BFour

CFive

DSix

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Question 188

waec 2017

Products that are purchased for use in the production, of goods for resale are

Aspecialty goods

Bindustrial goods

Cconsumer goods

Dunsought goods

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Question 189

waec 2017

Which of the following is not a step of marketing research process?

ADefinition of the problem and objective

BDevelopment of the research plan

CCollection of information

DImplementation of findings

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Question 190

waec 2017

The selling concept is practiced aggressively with

Aconvenience goods

Bindustrial goods

Cspecialty goods

Dunsought goods

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