Marketing Past Questions

Question 181

waec 2017

A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is

Aconsortium

Bimporting

Clicensing

Dexporting

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Question 182

waec 2016

A type of retails outlet where goods are sold through the use of catalogue is_________

AMail order business.

BShopping mall.

CSupermarket.

DDepartment store.

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Question 183

waec 2016

A price reduction to a buyer who buys in large volume is________

ASeasonal discount.

BCash discount.

CQuantity discount.

DTrade discount.

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Question 184

waec 2016

The first among the marketing orientation is_________

AProduct concept.

BMarketing concept.

CSelling concept.

DProduction concept.

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Question 185

waec 2016

An entrepreneur is primarily engaged in_________

AInnovation

BTransportation

CDistribution

DPromotion

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Question 186

waec 2016

An argument against advertisement is that it__________

AHides products.

BWidens the market.

CStimulates demand.

DMisleads customers.

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Question 187

waec 2016

A feature of cash and carry wholesaler is that it___________

AProvides hire purchase service to customers.

BCharges lower prices than other wholesalers.

CProvides delivery service to retailers.

DOffers credit facilities to retailers.

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Question 188

waec 2016

An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________

ALicensing.

BFranchising.

CJoint venture.

DStrategic alliance

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Question 189

waec 2016

The exchange of goods and services in international marketing is_____________

ACounter track.

BForeign trade.

CEntreport trade.

DDomestic trade.

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Question 190

waec 2016

The stage in a product life circle where advertising is needed in most is_______________

ADecline stage.

BMaturity stage.

CGrowth stage.

DIntroduction stage

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Question 191

waec 2016

The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________

AAlternative evaluation stage.

BAlternative search stage.

CNeed recognition stage.

DPurchase decision stage.

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Question 192

waec 2016

A merchandiser is a person who is responsible for the___________

ASecurity of the store.

BQuality of the goods.

CAttractive display of products.

DStoring of the product.

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Question 193

waec 2016

A store that sells a single product supplied and produced by one manufacturer is___________

AChain store.

BTied shop.

CMobile shop.

DUnit shop.

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Question 194

waec 2016

In marketing. demand means what the family___________

ANeeds.

BWants.

CCall sell.

DCan afford

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Question 195

waec 2016

A commercial building for the storage of goods is a____________

ACash and carry store.

BMobile store.

CWarehouse.

DClearing house.

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Question 196

waec 2016

A practice of overstating the feature of a product to lure buyers to a store is_________

ADeceptive advertising.

BWrong packaging,

CDeceptive pricing.

DIllegal business.

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Question 197

waec 2016

The closest channel member to the consumer is_________

ARetailer.

BWholesaler.

CAgent.

DProducer

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Question 198

waec 2016

The information obtained from a marketing plan is______

AData

BResult

CTurnover

DFeedback

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Question 199

waec 2016

The reward for an entrepreneur is_____

AWage

BProfit

CSalary

DCommision

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Question 200

waec 2016

Which of the following is not a tool of sales promotion?

APricing policies

BPremium

CDisplays

DFree Samples

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