Marketing Past Questions

Question 111

waec 2020

The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is_____

APersonal selling

BMarketing

CPublic relations

DAdvertising

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Question 112

waec 2020

Which of the following distribution channels is suitable for the sale of cosmetics?

AProducer + Consumer

BProducer +Wholesaler + Consumer

CProducer + Wholesaler + Retailer + Consumer

DProducer + Agent + Consumer

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Question 113

waec 2020

The systematic design,collection,analysis and reporting of data for decision making is marketing_____

APlanning

BStrategy

CAudit

DResearch

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Question 114

waec 2020

The furniture purchased by a company for office use is an example of_____

AConvenience product

BConsumer product

CShopping product

DSpecialty product

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Question 115

waec 2020

The banning of tobacco advertisement in Nigeria is an influence from the_____

APolitical environment

BEconomic evironment

CSocial environment

DTechnological environment

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Question 116

waec 2020

Trade-in allowance is an example of_______ 

APersonal Allowance

BDirect allowance

Cdealers sales promotion

DCustomer sales promotion

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Question 117

waec 2020

An example of unsought goods is______

AShoe

BCar

CFire extinguisher

DMachine tool

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Question 118

waec 2020

Kano spare parts dealers association is an example of_____

AMarket union

BCartel

CLabour union

DChamber of commerce

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Question 119

waec 2020

A shift in the consumption pattern of consumers due to change in interest rate is categorized under_____

ATechnological environmental factors

BCultural environmental factors

CEconomic environmental factors

DLegal environmental factors

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Question 120

waec 2020

A person who owns and bears the risks of a business is an______

AAgent

BEntrepreneur

CUnderwritter

DInnovator

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Question 121

waec 2020

A celebrity who influences the buying decision of customers is categorized under______

ASocial group

BReference group

CPeer group

DCultural group

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Question 122

waec 2020

The aggregate of all conditions and events that affects marketing practice is marketing______

AProcedure

BProcess

CEnvironment

DCommunication

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Question 123

waec 2020

The concept that influenced the manufacturing of a low-smoke emission vehicle is_______

AProduction concept

BProduct concept

CSelling concept

DSocietal marketing concept

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Question 124

waec 2020

A warehouse owned and operated by a company for its own is a_______

APublic warehouse

BPrivate warehouse

CBonded warehouse

DCo-operative warehouse

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Question 125

waec 2020

Activities or benefits offered for sale are_______

ABrands

BValue

Ccustomizing

Dprofit

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Question 126

waec 2020

The tools used by marketers to pursue their objectives in the market is marketing_______

AAudit

BMix

CResearch

DIntelligence

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Question 127

waec 2020

A short-term incentive used to encourage the purchase of a product is_______

AAdvertising

BPersonal Selling

CSales promotion

DPublicity

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Question 128

waec 2020

The process that leads to the exchange of value between two or more parties is _________

ATransaction

BProduction

CDistribution

DTranspotation

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Question 129

waec 2020

Marketing is the ______

ABuying and selling of goods and services

BBuying, selling and distribution of goods and services

CIdentification and satisfaction of consumer's needs at a profit

DDistribution and transportation of goods at a profit

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Question 130

waec 2019

The set of controllable variable used to influence Consumers is__________

APromotional mix

BCommunication mix

CMarketing mix

DProduct mix

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