Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

40 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

40 questions
Question 1 of 20 40 total questions
Question 1
waec 2023

The set of variables a confectionery company uses to execute its marketing strategy is marketing

Amix
Bplan
Cpolicy
Dtactics
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Question 2
waec 2023

Sales promotion is important because it enhables a business to

Acreate competition between different products
Bfix prices for its products and services
Clocate customers in different areas
Dstimulate demand for its products
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Question 3
waec 2023

Use the following information to answer this question

Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Which of the following factors would have influenced the choice of the location of the poultry business?

ANearness to the market
BNearness to financial institution
CGovernment policy
DAccessibility to good roads
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Question 4
waec 2023

Use the following information to answer this question

Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Muyi is regarded as

Aa broker
Ba retailer
Can entrepreneur
Dan agent
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Question 5
waec 2023

A source of financing option available to a provision store owner is

Aissue of debentures
Bleasing
Csale of shares
Dpersonal savings
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Question 6
waec 2023

A product that is brought frequently on impulse at lower price is

Aconvenience goods
Bspeciality goods
Cunsought goods
Dindustrial goods
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Question 7
waec 2023

Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?

AAvailability of the mode
BGovernment policies
CQuantity of the product
DCost of the mode
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Question 8
waec 2023

An organizational factor that influences a manager's decision to but raw materials from a particular source is company's

Astructure
Bprocedure
Creward system
Dimage
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Question 9
waec 2023

A person who carries out point-of-sales promotion is

Aa merchandiser
Ba retailer
Ca wholesaler
Dan agent
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Question 10
waec 2023


Use the following information to answer the question

The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following reasons would have informed the formation of the association? To

Aprovide warehouse facilities to producers
Bprovide insurance services to members
Cadvertise goods for producers
Dprotect the interest of members
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Question 11
waec 2023


Use the following information to answer the question

The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following functions would be performed by the organization?

AProvision of overdraft to members
BRendering security services to members
CDisseminating information to members
DProvision of employment to members
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Question 12
waec 2023

Use the following information to answer the question

The yam sellers in Alesinloye trading area in Kano formed an organization.

What type of organization formed by the yam sellers is a

Amarket union
Btrade union
Ctrade association
Dmarket operator
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Question 13
waec 2023

Air transport is preferred to other modes because it is

Afaster in transporting goods for long distance
Brelatively cheaper than other modes
Csuitable for door-to-door services
Daffected by weather conditions
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Question 14
waec 2023

Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?

APsychological pricing
BSkimming pricing
CCompetitive pricing
DPenetrating pricing
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Question 15
waec 2023

Use the following information to answer this question

OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

Ernest Super Market is classified as

Aa producer
Ba retailer
Can agent
Da wholesaler
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Question 16
waec 2023

Use the following information to answer this question

OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

OJ Ltd is an example of

Aa reseller market
Ba consumer market
Can industrial market
Da government market
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Question 17
waec 2023

A form of sales promotion that rewards customers for consistently purchasing a company;s product is

Asales contest
Bquantity discount
Cloyalty scheme
Dpromotional allowance
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Question 18
waec 2023

The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is

Aproduction concept
Bproduct concept
Csocietal concept
Dselling concept
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Question 19
waec 2023

A delivery note that accompanies goods to the buyer shows

Adiscount on goods bought
Bquality of goods bought
Cprice of goods bought
Dquantity of goods bought
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Question 20
waec 2023

An orientation that holds that a company's decision should include consumer satisfaction and community development is

Aselling product
Bsocietal marketing concept
Cproduction concept
Dproduct concept
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