Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

40 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

40 questions
Question 1 of 20 40 total questions
Question 1
waec 2022

An entrepreneur who intends to establish a frozen fish shop will need a

Areliable power supply
Bgood communication network
Cgood network of road
Dreliable skilled labour
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Question 2
waec 2022

A factor to be considered in extending credit facilities to a customer is the 

Anature of products to be sold
Bcost of producing the product
Cindividual's total purchases in a given period
Dnumber of channel member involved in distribution
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Question 3
waec 2022

A skill a sales personnel should possess to enable him handle aggressive customer in a market outlet is

Acalculative skill
Bmanagerial skill
Cbargaining skill
Dtechnical skill
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Question 4
waec 2022

One of the uses of e-marketing platform is to

Adeliver goods ordered
Bprovide after sales service
Cprovide packaging for products
Dpromote goods and services
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Question 5
waec 2022

One of the benefits of e-marketing is that it

Adistributes company's goods
Benhances product quality
Cbroadens a company's customer base
Dprevents pilferage of company's goods
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Question 6
waec 2022

A  form of engaging in international marketing that involves the pooling of resources between local and foreign firms is 

Ajoint venture
Bdirect investment
Cfranchising
Dlicencing
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Question 7
waec 2022

A method of engaging in international marketing with the lowest business risk is

Aagency
Bexporting
Cjoint venture
Ddirect investment
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Question 8
waec 2022

An example of market facilitator is

Atransportation companies
Bmanufacturing companies
Cmanufacturers' association
Dtextile sellers association
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Question 9
waec 2022

A body that comprises sellers of onions in an area is an example of a

Alabour union
Bmarket union
Cemployers' association
Dproducers' association
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Question 10
waec 2022

Which of the following goods are kept in bonded warehouse?

ASemi-finished goods
BDutiable goods
CConsumer goods
DFinished goods
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Question 11
waec 2022

An example of a government warehouse is

Aco-operative warehouse
Bbonded warehouse
Cmanufacturer's warehouse
Dprivate warehouse
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Question 12
waec 2022

One of the reasons transportation is important is that it

Aensures customers' satisfaction
Bensures profit maximization
Cfacilitates the distribution of goods
Densures stabilization of product price
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Question 13
waec 2022

The document that shows the details of goods being transported is the

Abill of exchange
Binvoice
Cwaybill
DCertificate or Origin
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Question 14
waec 2022

Which of the following distribution channels would be used to sell tractors and cranes?

AProducer>Agent>Consumer
BProducer>Agent>Retailer>Consumers
CProducer>Agent>Wholesaler>Retailer>Consumer
DProducer>Agent>Wholesaler>Consumer
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Question 15
waec 2022

The channel member who does not take title to goods is the

Aretailer
Bwholesaler
Cagent
Ddistributor
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Question 16
waec 2022

An example of merchandising activity is 

Acanvassing for customers by salesmen
Bdisplaying product at the retail store
Cdistribution of goods to customers
Dsales call by salesmen
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Question 17
waec 2022

The creation of awareness for product at the point of sale is

Asales promotion
Bsampling
Cpersonal selling
Dmerchandising
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Question 18
waec 2022

Coupon is used as a sale promotional tool targeted at

Awholesalers
Bconsumers
Cretailers
Dsalesmen
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Question 19
waec 2022

A reason for granting quantity discount is to 

Aencourage prompt payment
Bencourage bulk purchases
Cmake sales outlet popular
Dencourage competitions
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Question 20
waec 2022

An example of a non-personal means of reaching the target audience by an identified sponsor is

Apersonal selling
Bcoupon
Csales promption
Dbillboard
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