Marketing Past Questions

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40 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

40 questions
Question 1 of 20 40 total questions
Question 1
waec 2015

The grouping of sellers of common product in the local market place is____________

AMarket union.
BTrade union.
CManufacturers' association.
DEmployers' union
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Question 2
waec 2015

The information obtained from carrying out marketing research is___________

AData.
BPlan.
CTurnover.
DFeedback.
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Question 3
waec 2015

The process of selling a product in international marketing with agreement to pay with another product is________

ADraw back.
BCounter trade.
CBarter trade.
DBuy-back.
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Question 4
waec 2015

A distinction between advertising and publicity is that___________

AAdvertising is paid for while publicity is not.
BPublicity is more readily believed than advertising.
CPublicity is more thoroughly read than advertising.
DAdvertising is usually done through an agency while publicity is not.
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Question 5
waec 2015

Marketing research studies are not undertaken in which of the following areas?

AMedia effectiveness
BProduct information
CMarket evaluation.
DQuality Control.
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Question 6
waec 2015

A bank loan obtained by Chief lbrahim to start a business is an example of ____________

AInternal source of fund
BPersonal source of fund.
CFamily source of fund.
DExternal source of fund
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Question 7
waec 2015

A warehouse where dutiable goods are kept is a________

ACooperative warehouse.
BPublic warehouse.
CBonded warehouse.
DPrivate warehouse.
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Question 8
waec 2015

A need that is sufficiently pressing to direct a consumer to seek satisfaction is____________

AMotive.
BFancy
CWant
DRequirement
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Question 9
waec 2015

A company that offers storage facility to a seller is___________

AA marketing intermediary.
BA market facilitator.
CA buyer
DA seller
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Question 10
waec 2015

Which of the following is not a stage in product development?

AIdea generation
BConcept development
CProduct differentiation.
DMarket analysis
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Question 11
waec 2015

Which of the following is a source of fund that a limited liability company will not pay back?

ADebenture
BOrdinary shares
COverdraft
DBank loans
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Question 12
waec 2015

A reason for granting cash discount is to___________

AMinimize bookkeeping work.
BEncourage prompt payment.
CEncourage bulk buying.
DEnable the buyer make more profit.
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Question 13
waec 2015

The stage in buyers decision process at which customer satisfaction occurs is____________

ANeed recognition.
BInformation search.
CEvaluation of alternatives.
DPost purchase behaviour
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Question 14
waec 2015

The environmental factor that comprises of inflation, employment income level and interest rate is described as____________

APolitical.
BEconomic.
CLegal.
DSocial.
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Question 15
waec 2015

The information that can be accessed quickly and cheaply by the marketing manager is_______

AMarketing intelligence.
BMarketing research.
CSupplier's profile.
DInternal database.
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Question 16
waec 2015

Business risks in foreign market is higher in__________

ALicensing.
BJoint venture.
CExporting.
DDirect investment.
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Question 17
waec 2015

The environmental factor that focuses on governmental action on the minimum wage is___________

AEconomic.
BPolitical.
CSocial.
DTechnological
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Question 18
waec 2015

An unauthorized person who accesses other people's information on the internet is a ________

AWeb designer.
BWeb owner
CWeb hacker
DWeb provider
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Question 19
waec 2015

Premium goods are offered either free or at low cost to_________

AImprove customers' taste.
BGive incentive to buyers.
CEnhance after-sales service.
DImprove quality of product.
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Question 20
waec 2015

A method of selling goods through the use of catalogue is_________

ASelf service.
BMail order.
CMobile shop.
DTied shop.
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