Marketing Past Questions

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40 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

40 questions
Question 1 of 20 40 total questions
Question 1
waec 2020

The route trough which products flows from the producer to the ultimate consumers is_____

AMarketing intermediary
BDistribution channel
CMerchandizing
DTransportation
View Explanation & Discuss
Question 2
waec 2020

The channel member that sells in small quantities to customers is____

AAn agent
BA broker
CA retailer
DA wholesaler
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Question 3
waec 2020

Which of these steps is followed in the process of buying by an individual?

I. Information search
II. Problem recognition
III. Evaluation of alternatives
IV. Purchase decision
V. Post purchases behaviour 

AV,IV,III,II,I
BIII,IV,II,I
CII,I,III,IV,V
DI,II,III,IV,V
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Question 4
waec 2020

A reason why e-marketing is important is that it____

AProvides avenue for immediate inspection of products
BOffers unsolicited messages to customers
CDemonstrates practical use of products
DOffers unlimited access to customers
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Question 5
waec 2020

An individual who buys goods for personal consumption is an example of_____

AOrganisational market
BIndustrial market
CConsumer market
DReseller market
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Question 6
waec 2020

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____

APersonal selling
BProspecting
CDirect selling
DMerchandising
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Question 7
waec 2020

Which of the following factors is not considered while locating a market outlet?

AAvailability of facilities
BEconomic trends
CCapital availability
DSources of supply
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Question 8
waec 2020

Branding in marketing means?

APacking a product for sale
BGiving unique name to a product
CUsing another company's name
DClassifying products into groups
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Question 9
waec 2020

An arrangement whereby a company's name and trademark are used by a foreign company is____

ALicensing
BFranchising
CJoint venture
DStrategic alliance
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Question 10
waec 2020

The platform where buyers and sellers are brought together to assist in the transfer of goods and services is_____

ATransportation
BAdvertising
CDistribution
DMarket
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Question 11
waec 2020

The application of marketing activities beyond a country's national boundaries is_____

ADomestic marketing
BWholesale marketing
CRetail marketing
DInternational marketing
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Question 12
waec 2020

A facility that would be used by a producer that wants to reduce fluctuations in product supply is_____

AWholesaling
BRetailing
CWarehousing
DMerchandizing
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Question 13
waec 2020

Which of these means of advertising is an electronic medium?

ACatalogue
BTelevision
CMagazine
DNewspaper
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Question 14
waec 2020

An advantage of road transportation over air transportation is that____

AFares are not fixed but negotiable
BIt is suitable for carrying bulky goods
CMovements are on special routes
DIt is a faster means of moving goods
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Question 15
waec 2020

A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is______

ACost-plus
BHaggling
CHedging
DLoss-leader
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Question 16
waec 2020

A document used in domestic transportation is____

AManifest
BReceipt
CExport invoice
DConsular invoice
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Question 17
waec 2020

Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?

AHacking
BSpam
CPhishing
DCyber fraud
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Question 18
waec 2020

Which of these factors is not a price determinant?

ALevel of market demand
BEconomic trend
CStandard of living
DCompetitor's price
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Question 19
waec 2020

The original data collected for a study on consumer tastes and fashion by a company is_____

AA behavioural data
BAn organisational data
CA secondary data
DA primary data
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Question 20
waec 2020

The pricing strategy which involves the addition of a margin to the total amount spend on production by a company is_____

APsychological pricing
BCost-plus pricing
CCompetitive pricing
DGeographical pricing
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