Marketing Past Questions

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40 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

40 questions
Question 1 of 20 40 total questions
Question 1
waec 2019

The set of controllable variable used to influence Consumers is__________

APromotional mix
BCommunication mix
CMarketing mix
DProduct mix
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Question 2
waec 2019

A market where specialists are needed before purchase decision is made is___________

AConsumer market
BIndustrial market
CReseller market
DCommodity market
View Explanation & Discuss
Question 3
waec 2019

Tubers of yam offered by a farmer for sales is an example of a___________

ASecondary product
BManufactured product
CPrimary product
DProcessed product
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Question 4
waec 2019

The need and ability to pay for a product is____________

ADemand
BSupply
CSales
DTransaction
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Question 5
waec 2019

Sales promotion is_____________

ASelling of goods to the consumers
BPredicting quantity of goods to be demanded
CStimulating demand through short term incentives
DMaking goods / available to consumers
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Question 6
waec 2019

Which of the following food items is a primary product?

AFrozen fish
BFresh fish
CSmoked fish
DDry fish
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Question 7
waec 2019

Advertising aimed only at giving facts about a product is____________

ACompetitive advertising
BPersuasive advertising
CInformative advertising
DDirect advertising
View Explanation & Discuss
Question 8
waec 2019

A short-term incentive used to encourage consumers to buy a product is_____________

AAdvertising
BPersuasive advertising
CSales promotion
DPublicity
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Question 9
waec 2019

An advertising medium that practically demonstrates the use of a product is the_____________

ATelevision
BMagazine
CNewspaper
DRadio
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Question 10
waec 2019

Which of the following factors is considered when determining the price of a product by a manufacturer?

AQuality of the goods
BAfter-sales services
CStock turnover
DChannels of distribution
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Question 11
waec 2019

An element in a company's economic environment is___________

APersonal lifestyle
BFamily members
CTechnological innovation
DInflation rate
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Question 12
waec 2019

At what stage in the buying-decision process does a consumer collect information about a product?

ANeed recognition stage
BAlternative search stage
CPost-purchase decision
DPurchase decision
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Question 13
waec 2019

In the consumer buying-decision process, an influencing factor that includes age and occupation is____________

APersonal factor
BSocial factor
CCultural factor
DPsychological factor
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Question 14
waec 2019

A market with many buyers compared to suppliers is an example of________

AGovernment market
BReseller market
CConsumer market
DIndustrial market
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Question 15
waec 2019

An individual or organization that enhances business activities but do not participate in the business is a____________

ADistributor
BSeller
CMarketer
DFacilitator
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Question 16
waec 2019

Which of the following activities is a function of marketing?

AProvision of finance
BAbsorption of risk
CFacilitation of exchange
DProduction of goods
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Question 17
waec 2019

An importance of marketing research is that it___________

AReduces the risk involved in decision making
BIncreases the cost of production
CIncreases the risk involve in decision making
DReduces the quality of products
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Question 18
waec 2019

Feedback obtained from marketing research on consumers' needs would be used to__________

AReduce production cost
BChange product features
CImprove sales force remuneration
DImprove inventory control
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Question 19
waec 2019

The pricing approach that is based on what rival companies are charging is_________

ACost-oriented approach
BDemand- oriented approach
CCompetitors- oriented approach
DValue-oriented approach
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Question 20
waec 2019

The systematic analysis of a problem with the aim of improving decision making on sales is marketing_________

AResearch
BPlanning
CConcept
DForecasting
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