Marketing Past Questions

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439 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

439 questions
Question 1 of 20 439 total questions
Question 141
waec 2018

The buying and seling of goods and services that meet consumer needs on world wide web is___________

AE- supplying.
BE-marketing.
CE-payment.
DE- requisitioning
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Question 142
waec 2018

Use the following information to answer question below

Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

 

The factor that influenced Mr. Mike's choice of location ís_____________

ANearness to source of supply.
BCustomer consideration.
CAvailability of labour.
DAvailability of social amenities.
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Question 143
waec 2018

Use the following information to answer question below

Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

 

Mr. Mike would be referred to as________

AAn agent.
BA facilitator.
CAn entrepreneur.
DA factor.
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Question 144
waec 2018

A sales target for a marketing manager can be found in the marketing___________

APlan.
BIntelligence.
CAudit.
DResearch.
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Question 145
waec 2018

Which of the following is not a factor influencing the choice of distribution channel?

ACompany goals and objectives
BBrand of the product
CConsumer consideration
DNature of the product
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Question 146
waec 2018

Which of these terms influences the buyer in a target market?

AMarketing concept
BMarketing mix
CMarketing research
DMarketing process
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Question 147
waec 2018

If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________

APenetration pricing.
BCost-plus pricing.
CCompetitive pricing.
DGeographic pricing
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Question 148
waec 2018

A medium of advertising that has the advantage of mass audience is

ANewspaper.
BBill board.
CRadio
DMagazine
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Question 149
waec 2018

A company's programme of "buy one product and get one Fee" is an example of_____

AAdvertising.
BPersonal selling.
CSales promotion.
DPublicity.
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Question 150
waec 2018

A marketing philosophy which propagates the delivery of satisfaction to customers is_________

AProduct concept.
BProduction concept
CMarketing concept.
DSelling concept.
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Question 151
waec 2018

An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is__________

ALicensing.
BFranchising.
CJoint venture.
DStrategic alliance.
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Question 152
waec 2018

Which of the following factors is not a price determinant?

ACost of production
BCost of research
CProduct brand
DExpected profit
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Question 153
waec 2018

The source of fund for Mr. John who got his capital from the money he kept in bank is_____________

APersonal savings
BBank loan.
CPlough-back profit.
DBank overdraft.
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Question 154
waec 2018

One of the stages in the marketing research process is________

AProblem definition.
BMarket segmentation.
CSilk, quota allocation.
DMarket share determination.
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Question 155
waec 2018

An advantage of electronic marketing is that__________

ANetwork is not always available.
BTime restriction is non-existent
CIt is less useful for products that need physical demonstration
DThere is limitation on advertising space
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Question 156
waec 2018

The activities that stimulate the purchase of a retail outlet is_____

ASelling
BMerchandising
CProspecting
DAdvertising
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Question 157
waec 2018

Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers? 

AProduct
BPrice
CPromotion
D
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Question 158
waec 2018

In consumer behaviour, an individual's relatives Vould be considered as__________-

AA personal influence.
BA reference group influence.
CAn institutional influence
DA perpetual influence.
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Question 159
waec 2018

An activity or process undertaken by a company to acquire raw materials is______________-

AConsumer buying behaviour
BMarketing intelligence.
CMarketing research
D
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Question 160
waec 2018

A feature of organizational market is that___________-

AThere are few buyers.
BThere are many buyers
CProfessional services are not required.
DElastic demand can occur.
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