Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

439 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

439 questions
Question 1 of 20 439 total questions
Question 171
waec 2017

The physical presentation of a product to attract buyers is

Apackaging
Bbranding
Cmerchandising
Dstocking
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Question 172
waec 2017

Which of the following factors would influence the type of channel of distribution to be used by a company?

ANature of products
BCompetition
CNegotiation
DGovernment policies
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Question 173
waec 2017

Which of the following is not an activity carried out o in a warehouse?

APackaging of goods
BGrading of goods
CDisplay of products
DInventory record keeping
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Question 174
waec 2017

Which of the following is not an economic influencing factor in international marketing?

Ainflation
Bconsumer's
Ccurrency exchange rates
Dpolitical stability
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Question 175
waec 2017

A private limited liability company can source funds through

Asale of shares
Btransfer of shares
Cloan from banks
Dgovernment grants
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Question 176
waec 2017

An orientation that assumes that consumers will prefer products that are widely available and inexpensive is

Aproduct concept
Bselling concept
Cproduction concept
Dmarketing concept
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Question 177
waec 2017

One of the influencing factors in an organization buying behaviour is

Ataste
Bpreferences
Ccompany's policy
Dcompany's values
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Question 178
waec 2017

Speed is an important consideration in choosing a means of transportation where the goods are

Abulky
Bdurable
Cfragile
Dperishable
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Question 179
waec 2017

An association of traders of food items is an example of

Abuyers' union
Btrade union
Ccredit union
Dmarket union
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Question 180
waec 2017

Promoting and offering of company's products and services for sale over the internet is electronic

Amail
Bpurchasing
Cmarketing
Dcommerce
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Question 181
waec 2017

The promotional method that involves delivering free products to pre-selected households is

Arebate
Bhome sampling
Ccoupon
Dfree premium
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Question 182
waec 2017

A paid form of non-personal presentation and promotion of products is

Asales promotion
Badvertising
Cpersonal selling
Dexhibition
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Question 183
waec 2017

The first step in the marketing research process is

Afield work
Bsituation analysis
Cproblem definition
Dquestionnaire construction
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Question 184
waec 2017

The reason label of product must contain ingredients and uses of the product is to

Apersuade consumers
Bimpress consumers
Cattract consumers
Dinform consumers
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Question 185
waec 2017

How many groups of buyer make an industrial market?

AThree
BFour
CFive
DSix
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Question 186
waec 2017

Products that are purchased for use in the production, of goods for resale are

Aspecialty goods
Bindustrial goods
Cconsumer goods
Dunsought goods
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Question 187
waec 2017

Which of the following is not a step of marketing research process?

ADefinition of the problem and objective
BDevelopment of the research plan
CCollection of information
DImplementation of findings
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Question 188
waec 2017

The selling concept is practiced aggressively with

Aconvenience goods
Bindustrial goods
Cspecialty goods
Dunsought goods
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Question 189
waec 2017

A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is

Aconsortium
Bimporting
Clicensing
Dexporting
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Question 190
waec 2016

A type of retails outlet where goods are sold through the use of catalogue is_________

AMail order business.
BShopping mall.
CSupermarket.
DDepartment store.
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