Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

439 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

439 questions
Question 1 of 20 439 total questions
Question 191
waec 2016

Perishable products are better transported by_________

ARail.
BSea.
CAir.
DRoad.
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Question 192
waec 2016

A name. term, symbol or their combination that identifies the producer of a product is__________

AFeature
BPackage
CBrand
DLogo
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Question 193
waec 2016

A market outlet where one single product line is sold is____________

Amobile shops.
Bmultiple shops.
Cdepartment stores.
Dshopping malls.
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Question 194
waec 2016

Which of the following is not a function of a warehouse?

AAllowing pilfering of goods.
BStabilizing market price.
CProtecting of goods.
DProviding insurance for goods.
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Question 195
waec 2016

One way to express marketing concept is___________

ACustomer is the servant.
BCustomer is the boss.
CSeller is the boss.
DSeller is the servant.
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Question 196
waec 2016

The banning of cigarette advertisement in a country is___________

AAn economic influence on marketing.
BA religious influence on marketing.
CA political influence on marketing.
DA social influence on marketing.
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Question 197
waec 2016

A loss leader is a pricing system where goods are___________

AGiven as gifts
BOverpriced
CLow priced.
DSold in packs.
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Question 198
waec 2016

A document used when goods are sent through a common carrier is___________

AConsignment note.
BReceipt.
CManifest.
DDelivery note.
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Question 199
waec 2016

A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________

AProduction concept.
BSelling Concept.
CProduct concept.
DSocietal marketing concept
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Question 200
waec 2016

.A company that offers storage facility to a seller is__________

AInsurer.
B
CBuyer.
DMarket facilitator.
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Question 201
waec 2016

An example of specialty goods is_________

Aelectronics.
Bnoodles.
Cfruits.
Dshoes.
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Question 202
waec 2016

Which of the following stages is not in the buyer's decision making process?

ANeed recognition
BBrand identification
CInformation search
DPurchase decision
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Question 203
waec 2016

Which of the following is not a factor that determines the price of a product?

AQuality of the product
BCustomers ability to pay
CCompetition from suppliers
DPrice of similar products
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Question 204
waec 2016

A function or market union in the local market is to_________

Aoffer bank loans to members.
Bestablish common market price.
Cdefend members in law courts.
Dinsure products of all members
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Question 205
waec 2016

The source of funds that a firm can use to address cash difficulties within one year is___________

Aoverdraft.
Bfactoring.
Cgrants.
Dleasing.
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Question 206
waec 2016

The term Marketing mix describes:

Aa composite analysis of all environmental factors in a company.
Ba series of business decisions that aid in selling a product.
Cthe relationship between an organization's marketing strengths and weaknesses.
Da blend of elements to satisfy specific target markets.
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Question 207
waec 2016

A pricing system that relies on customers location to charge different prices is___________

Aflexible pricing.
Bpenetration pricing.
Cgeographical pricing.
Dskimming pricing.
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Question 208
waec 2016

The system of retailing operation used by Supermarkets is_________

Aself service.
Blimited service.
Cfull service.
Dmerchandising service.
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Question 209
waec 2016

The term exchange in marketing means__________

Abuying of goods.
Bbuying and selling of goods.
Cselling or goods.
Dbuying and distribution of goods.
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Question 210
waec 2015

The grouping of sellers of common product in the local market place is____________

AMarket union.
BTrade union.
CManufacturers' association.
DEmployers' union
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