Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

439 questions JAMB 1 WAEC 439 CUSTOM 1
Download PHP app Ask a Question Check Syllabus Past Question Videos Topic Video Lessons

Take a test

Past Questions

439 questions
Question 1 of 19 439 total questions
Question 211
waec 2015

A market that deals in soft drinks and cosmetics is a___________

AConsumer market.
BBusiness market.
CGovernment market.
DReseller market.
View Explanation & Discuss
Question 212
waec 2015

Which of the following is not contained in a consignment note?

AName of the seller
BName of tile buyer
CCost of goods
DDescription of good
View Explanation & Discuss
Question 213
waec 2015

The process of dividing a market into homogenous groups of buyers is_____________

AProduct differentiation.
BTarget marketing, market.
CSegmentation.
DProduct positioning.
View Explanation & Discuss
Question 214
waec 2015

An offer of free sample of goods is a form of___________

AConditional sale.
BTied buying
CAfter-sales service
DSales promotion.
View Explanation & Discuss
Question 215
waec 2015

Convenience and specialty goods are classified as__________

AConsumer goods.
BOrganizational goods.
CAgricultural goods.
DIndustrial goods.
View Explanation & Discuss
Question 216
waec 2015

Which of the following cannot be used to identify a product?

ATrade mark
BTrade name
CPricing policy
DPackage
View Explanation & Discuss
Question 217
waec 2015

A product by an organization for use in carrying out a business is_____________

AAn industrial product.
BA specialty product.
CA consumer product.
DA convenience product.
View Explanation & Discuss
Question 218
waec 2015

Marketing is defined as_____________

ABuying and selling to customers.
BSelling and distribution customers.
CMeeting customers need profitably.
DAdvertising and promotion to customers
View Explanation & Discuss
Question 219
waec 2015

Competitive price in marketing is arrived at by__________

AConsidering competitive demand for the product.
BAdding mark-up to the cost price.
CSetting price in relation to competitors' price.
DAdding margin to the best price.
View Explanation & Discuss
Question 220
waec 2015

Which of the following is not an element of the marketing mix?

APlace
BPackaging
CPrice
DProduct
View Explanation & Discuss
Question 221
waec 2015

Which of the following channels of distribution will be used by a company that wants to have control over its price?

AManufacturer - Consumer
BManufacturer - Agent - Consumer
CManufacturer - Wholesaler - Retailer Consumer
DManufacturer -Agent- Retailer- Consumer
View Explanation & Discuss
Question 222
waec 2015

Meeting customer expectation regarding the quality a product is____________

ACustomer satisfaction.
BCustomer excellent.
CCustomer loyalty.
DCustomer value.
View Explanation & Discuss
Question 223
waec 2015

Marketing concept means________

ABuying and selling to customers.
BSelling and distribution to customers.
CSatisfying customers needs and wants.
DAdvertising and promotion to customers
View Explanation & Discuss
Question 224
waec 2015

A document that accompanies goods in transit is a__________

AManifest.
BWaybill.
CBill of sight.
DCredit note.
View Explanation & Discuss
Question 225
waec 2015

Another term for e-marketing is__________

ADirect marketing.
BInternet marketing.
CElectronic marketing.
DElectronic purchasing
View Explanation & Discuss
Question 226
waec 2015

The process of encouraging consumers to buy products at retail outlets is_________

AAdvertising.
BPublicity.
CMerchandising.
DDistribution.
View Explanation & Discuss
Question 227
waec 2015

The way in which a product is delivered to meet the customers need is_____________

ANew, product concepts.
BSelling concepts.
CAdvertising activities.
DDistribution activities.
View Explanation & Discuss
Question 228
waec 2015

A storage facility that uses advanced material handling system under the control of a central computer is___________

AA public warehouse.
BAn automated warehouse.
CA distribution warehouse.
DA storage warehouse.
View Explanation & Discuss
Question 229
waec 2015

The selling of goods in small units is normally performed by_________

ADistributors.
BWholesalers.
CRetailers.
DBrokers
View Explanation & Discuss
Question Navigator
Current
MathsFaculty