Marketing Past Questions

Study and practice Marketing past questions with answers and detailed explanations. Then test your knowledge using our interactive CBT practice platform and prepare confidently for your upcoming examinations.

439 questions JAMB 1 WAEC 439 CUSTOM 1
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Past Questions

439 questions
Question 1 of 20 439 total questions
Question 21
waec 2024

One distinctive feature of a supermarket is 

Apre-packaging of goods
Bafter-sale services
Ccredit sales
Dself service
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Question 22
waec 2024

A factor that will be considered in the choice of transportation mode is 

Alocation of customer
Bproduct brand
Cgovernment policy
Dreliability of the means
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Question 23
waec 2024

Mr john, who identifies people's need for popcorn and meets it at a profit, is a

Aresearcher
Bfactor
Cmarketer
Dfacilitator
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Question 24
waec 2024

Services offered to customers by a firm to encourage continuous patronage of company's product is 

Apre-sale services
Bafter-sales services
Cself-services
Dmerchandising services
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Question 25
waec 2024

Ernest Ltd.'s effort to promote and sell its fruit juice through the company's website is an example of 

Ae-payment
Be -marketing
Ce- procurement
De- transaction
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Question 26
waec 2024

The process of entering a new market by paying a fee for using another company's brand name 

Aexporting
Blicensing
Cdirect ownership
Djoint venture
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Question 27
waec 2024

An  association of traders belonging to the same line of business is a 

Acoporative society
Bmerchant association
Cmarket faciliator
Dmarket union
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Question 28
waec 2024

''Saka Ltd has decided to engage in the international market but wants to minimize the risk involved ''

What is the mode of entry that will be suitable for the company?

Aexporting
Bdirect investment
Cjoint venture
Dlicensing
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Question 29
waec 2024

Use the following information to answer this question 

Saka Ltd has decided to engage in international marketing but wants to minimize the risk involved.

Which of the following reasons would have influenced the company's decision?

Aincrease regulation in the foreign market
Bhigh labour cost in the foreign market
Clow demand in the domestic market
Davailability of subsidies in the domestic market
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Question 30
waec 2024

The function of marketing that deals with the movement of goods and salesmen from one location to another is

Awarehouse
Btransportation
Cdistribution
Dpromotion
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Question 31
waec 2024

The process of attaching or printing information about a product on the package is 

Abranding
Blabeling
Cdesigning
Dcataloguing
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Question 32
waec 2024

Which of the following is a distribution method used by a sachet water company that sells its product to households?

Aindirect distribution
Bexclusive distribution
Cdirect distribution
Dintensive distribution
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Question 33
waec 2024

A document that contains information relating to goods being transported is 

Awaybill
Breceipt
Clicence
Dinvoice
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Question 34
waec 2024

The use of private retail outlets in the sales and distribution of petroleum products in Nigeria is an example of  

Adirect distribution
Bselective distribution
Cindirect distribution
Dexclusive distribution
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Question 35
waec 2024

A highly priced industrial product would be distributed using 

Aindirect channel
Bintensive distribution
Cdirect channel
Dselective distribution
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Question 36
waec 2024

A channel buying responsible for bulk breaking is the 

Aproducer
Bagent
Cconsumer
Dwholesaler
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Question 37
waec 2024

The process of designing and producing containers and wrappers for a product is 

Apackage
Bbranding
Clabelling
Dsorting
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Question 38
waec 2024

Use the following information to answer this  question

ABC bakery has decided to implement an incentive scheme to encourage bulk buying due to low sales affecting the company 

Another sales promotional incentive the company could adopt to stimulate sales is?

Aadvertising
Bpublic relations
Cfree samples
Dpersonal selling
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Question 39
waec 2024

Use the following information to answer this  question

ABC bakery has decided to implement an incentive scheme to encourage bulk buying due to low sales affecting the company 

The discount that is suitable for the company to achieve its objective?  

Aseasonal discount
Bcash discount
Cfunctional discount
Dquantity discount
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Question 40
waec 2024

Newspapers, magazines, and pamphlets are examples of 

Aelectronic media
Bprint media
Csocial media
Dbroadcast media
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