Marketing Past Questions

Question 71

waec 2022

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.

What is the retailer's profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?

AN3,000

BN3,500

CN4,000

DN4,500

View Explanation & Discuss

Question 72

waec 2022

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively.

What is the company's mark-up on cost?

A28.6%

B35%

C40%

D71.4%

View Explanation & Discuss

Question 73

waec 2022

The purpose of feedback from customers who use a company's product is to

Atrain marketing staff

Bimprove the quality of products

Cdetermine distribution channel to adopt

Ddetermine the promotional tool to adopt

View Explanation & Discuss

Question 74

waec 2022

An information required for marketing planning is 

Aproduct quality control mechanism

Bcompany's recruitment policy

Cprevious year's sales volume

Dcompany's finacial policy

View Explanation & Discuss

Question 75

waec 2022

The process of collecting and analyzing relevant information to solve a marketing problem is marketing

Aintelligence

Bresearch

Caudit

Dplanning

View Explanation & Discuss

Question 76

waec 2022

The last stage in the consumer buying decision process is

Ainformation search

Bevaluation of alternatives

Cproblem recognition

Dpost-purchase decision

View Explanation & Discuss

Question 77

waec 2022

At what stage in the buying process does a consumer consider product attributes of valuable brands?

AAlternative search

BAlternative evaluation

CPurchase decision

DPost-purchase decision

View Explanation & Discuss

Question 78

waec 2022

Which of the following statements explains an organizational market

ABuyers are widespread

BBuyers are price conscious

CPurchasing is on first-come, first-serve basis

DPurchasing is done by trained personnel

View Explanation & Discuss

Question 79

waec 2022

Companies that purchase goods for further processing is an example of 

Aa consumer market

Ban industrial market

Ca reseller market

Da government market

View Explanation & Discuss

Question 80

waec 2022

Milk, sugar and bread bought by Amaka for her children's breakfast is an example of

Ashopping goods

Bconvenience goods

Cspecialty goods

Dunsought goods

View Explanation & Discuss

Question 81

waec 2022

In marketing, the term product refers to

Aany item that can be seen or touched

Banything that can be offered for consumption

Cgoods and ideas

Dpackages' design and warranty

View Explanation & Discuss

Question 82

waec 2022

Which marketing mix element is applicable when a firm provides parking space for it's customers? 

Aprocess

Bpeople

Cprice

Dpromotion

View Explanation & Discuss

Question 83

waec 2022

A feature of product as a maketing mix element is 

Acredit terms

Bwarranty

Ccash discount

Dallowances

View Explanation & Discuss

Question 84

waec 2022

A set of controllable variables that a firm uses to pursue it's objectives is 

Aproduct mix

Bproduct concept

Cselling concept

Dmarketing mix

View Explanation & Discuss

Question 85

waec 2022

Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?

Aproduction concept

Bproduct concept

Cselling concept

Dmarketing concept

View Explanation & Discuss

Question 86

waec 2022

A company's orientation that concentrates on mass distribution and low cost of it's products is a 

Aproduct concept

Bproduction concept

Cmarketing concept

Dselling concept

View Explanation & Discuss

Question 87

waec 2022

Which of the following marketing terms is applied to a buyer that obtains a desired product by offering something in return?

ANeeds

BWants

CDemand

DExchange

View Explanation & Discuss

Question 88

waec 2022

The first institution to introduce a degree programme in marketing in Nigeria is University of

AIbadan

BNigeria, Nsukka

CLagos

DJos

View Explanation & Discuss

Question 89

waec 2022

Which of the following items is an example of industrial goods?

ACassava tuber

BToothpaste

CBread

DCake

View Explanation & Discuss

Question 90

waec 2021

A function of market union in a local market is to_____________

ADefend members at law court

BOffer bank loan to members

CTransport products on behalf of members

DEstablish common price for their products

View Explanation & Discuss